Black Moon Cosmetics just released new lipstick shades, and being the lipstick hoarder that I am, I absolutely needed three of the four new ones. This one is called Selene. In the tube Selene looks like a very shimmery brownish plum tone. On my lips the shade is a bit more toned down than I'd like. The metallic sheen is reduced to a faint sheen, but the plum purple goes really nicely with my skin tone.
I'm a big fan of the Black Moon Cosmetics lipstick formula, and Selene is just as great as the older shades. While the lipsticks are liquid-to-matte, they are not as thick and drying as many matte lippies. They are closer to Nyx Soft Matte Lip Creams than for example ColourPop Ultra Mattes or La Splash matte lipsticks. While the Black Moon lipsticks can smudge a little bit, it's not a problem and only happens if you actually smudge your lips on something, which is not common. The lipstick does not bleed and lasts for hours without any need to touch it up. While the shade is not as metallic as I hoped, it's easy to wear and the formula is great.