The Ultimatte is one of the newest shades in the range. I picked mine up from a CVS at San Francisco. It looks like the Nordic online shops don't yet carry this shade, but I hope they will get the new ones, as I'd love to try the other shades as well.
Lets see if my matte lipstick obsession will move towards the metallics, as more appear. So far I only have this one and a metallic Velvetine from Lime Crime, and both look gorgeous. While matte finishes allow you to shape your lips easily, the metallics make lips look more plump and are maybe a little bit less drying than mattes. I still love the liquid-to-matte formula that makes the lippie stay in place with no smudging or feathering. This is the best of both worlds!